How charitable is cold calling?

You may say, “what a ridiculous question, it’s obvious there is no charity in cold-calling,” yet we have recently seen how a number of large charities in the UK think it is appropriate to ‘cold-call’ people to raise money for their charities, including Oxfam, Save the Children and Cancer Research amongst others.
They employ companies to do the dirty work – and dirty work it is indeed. The undercover videos (1) (2) accompanying the recent media article – “VICTORY! After Mail exposé reveals shame of charity cold call sharks, PM pledges tough new laws to tackle ‘boiler room’ tactics targetting the elderly and vulnerable” – published by the Daily Mail UK (3), show the tactics that are used to get people to part with their cash. No one is spared from being given this opportunity to donate including elderly pensioners and those with dementia. Continue reading “Charities exposed for Cold-calling: What is True Charity?”