Charities exposed for Cold-calling: What is True Charity?

How charitable is cold calling?

Eunice Minford
Eunice Minford

You may say, “what a ridiculous question, it’s obvious there is no charity in cold-calling,” yet we have recently seen how a number of large charities in the UK think it is appropriate to ‘cold-call’ people to raise money for their charities, including Oxfam, Save the Children and Cancer Research amongst others.

They employ companies to do the dirty work – and dirty work it is indeed. The undercover videos (1) (2) accompanying the recent media article – “VICTORY! After Mail exposé reveals shame of charity cold call sharks, PM pledges tough new laws to tackle ‘boiler room’ tactics targetting the elderly and vulnerable” – published by the Daily Mail UK (3), show the tactics that are used to get people to part with their cash. No one is spared from being given this opportunity to donate including elderly pensioners and those with dementia.

How twisted and distorted is the thinking that converts the imposing technique of cold-calling elderly people with dementia, using tactics to coerce them to donate money to the charity, and calls it “giving them the opportunity to donate”?

How far removed have people become from what are ethically and morally acceptable practices? To me, cold-calling people and effectively coercing and forcing them to donate is the absolute antithesis of charity. Whilst they may argue that no force is used, I would have to disagree. It takes a force devoid of true love and care to cold-call and force, harass, coerce, persuade and talk around people to donate to a charity.

The word charity comes from the Latin caritas, translated variably as meaning eternal love, unconditional love, God’s love, love of all mankind, generous love, Christian love.

The latter of course refers to the love that is the Christ that lives within every human being – not just those who profess to be Christian or who align to the Christian religion: the Christ being the energy of the soul (of love) in embodiment, something that every human being has the potential to live.

What is consistent is that it is a love that is freely given, with no attachments, expectations, investments, needs or demands. And so it follows that true charity is acts done, money given, time and space offered, with no investment of self of any kind – where there is absolutely nothing in it for us, but we do what we do and give what we give with, from and for love.

It sounds simple – but perhaps is not so easy to live given our human predilection for “what’s in it for me, me, me, me?” to take hold. There are the obvious and not so obvious investments, attachments, and other emotional hooks than can catch us out, for example:

  • Do we feel better about ourselves for having given to a charity?
  • Have we given just because everyone else is giving?
  • Have we given out of guilt – the haves vs the have nots? Guilty that others are less well off than ourselves?
  • Have we given because it is expected, but it’s not really something we want to do?
  • Have we given to not be shown up in some way, to be considered uncharitable, a miser – or thought to be hard of heart?
  • Do we give out of pity or sympathy for those deemed less well off?
  • Have we given and then resented the fact that we gave our hard-earned cash away? Or our time to a project, a charity, cause, a friend in need, when we really would have preferred to have been doing something else, something better, something for me and my family?

And so the list goes on… If any of the above resonate, then we know we have not given in true charity but have had some investment or need for self.

And so perhaps there are not too many people or charities out there who are truly giving of their time and money with ZERO investment of self. Certainly all of the above charities that were exposed in this media article for cold-calling and haranguing people for money using ‘boiler-room tactics’ are far, far removed from true charity.

Of course it’s always easy to point the finger at others when the real work is looking at ourselves and removing our own attachments and investments, which requires a radical self-honesty to clock when we are doing something for self, when the “what’s in it for me” rises up, and when it is purely and simply for the love of all.

I can recognise both within myself: times when I have done something but there was an undercurrent of resentment about it, and other times when I have freely given with zero need for anything in return. The two feel quite different in my body. The first is heavy and sticky, the second is open, expansive and free-flowing.

Serge Benhayon
Serge Benhayon

I have been privileged to learn about and see first hand true charity at work through the living example of Serge Benhayon.

For over 7 years I have witnessed and experienced him give of his time and services freely to hundreds and hundreds of people, including myself, over and above his paid work. But it has not just been the giving, but the quality that comes with that giving; his patience is unending, every individual is totally held, listened to and met with love no matter how big or small the issue is, there is no rushing to get away, no flicker of resentment or frustration, for there is only true caritas, true caring, true charity. The list of the ways that he has given of his time and services freely to support many across the world would fill a book.

Many have been inspired by his example and subsequently the students of Universal Medicine have established the College of Universal Medicine Charity, which endeavours to live by and adhere to the principles of true charity – where there is no investment of self. I know for certain that cold-calling will never be part of this charity for there is absolutely nothing charitable about cold-calling and persuading people to part with their money. If it is not freely given with love, without force, coercion, persuasion, guilt, sympathy, resentment, need, attachment, expectation or investment, then it is not true charity.

The College of Universal Medicine Charity is a forum through which we can return to the community that which has been given to us. We all know how much our lives have benefitted from applying and living the principles of the Ageless Wisdom as presented and lived by Serge Benhayon through Universal Medicine: lives have been transformed, with people ultimately healing themselves of all kinds of physical, psychological, emotional and spiritual ills, literally being empowered to be who they truly are and share that with the world.

It is by its very nature not something that can be contained within or held for a few, but calls out to be freely given to all mankind that they too may know who they are and arise out of the quagmire, misery, struggles and suffering in which many find themselves embroiled – in the knowing that they are already healed, already whole, already love and thus there is no need for any pity, sympathy, attachment or investment of any kind.

True Charity is Love Blessing Love.

By Eunice Minford, MB ChB MA Dipl Clin Ed FRCS Ed


  1. Video 1: Undercover Footage Reveals GoGen Training Techniques
  2. Video 2: Undercover Footage In the Call Centre at GoGen
  3. “VICTORY! After Mail expose reveals shame of charity cold call sharks, PM pledges tough new laws to tackle ‘boiler room’ tactics targeting the elderly and vulnerable,” Daily Mail UK, 11th July 2015 [Accessed from on 25th August 2015]
Eunice Minford Eunice Minford works as Consultant General Surgeon in N. Ireland and is a student of Universal Medicine. You can learn more about Eunice Minford at her website where she blogs and writes about life, love, religion, science and health.

You can follow Eunice Minford on twitter @TheSoulfulDoc

Serge Benhayon Serge Benhayon is an author and presenter and the founder of Universal Medicine. You can learn more about Serge Benhayon at his personal website

Follow Serge Benhayon on Twitter @SergeBenhayon or on Google+ +SergeBenhayon

Further Reading:
A World First Volunteer Model
The College Of Universal Medicine
Serge Benhayon – A True Role Model

658 thoughts on “Charities exposed for Cold-calling: What is True Charity?

  1. Charities, like any other organisations are only as good as the people running them. Often the people on the ground, rather than those at head office are the ones who know what is needed so communication between these people and the top echelons, in fact communication everywhere is crucial to a flow and a realisation of true charity,

  2. ‘it has not just been the giving, but the quality that comes with that giving;’ When we give in the energy of true honouring it is not ‘charity’ at all.

  3. Profound, full of beauty and loving as that is indeed all that charity is about. There is not an ounce of giving your power away in any shape or form. As if there is something you truly want to support with it will come in the truth that is equally healing for you as for others. Giving it from sympathy is simply poison.

  4. The game of charities is that when they relate to you, you have to show them that you care and you are not a careless person. The burden of proof is upon you. If you donate, you can have the tag You care/I care. The things to consider are though: first, there is no need to demonstrate charities that you care; second, the you care/I care tag you get through a donation, may not even be true; third, there is not even need to play ball with the image of goodness NGO adhere to. We have to see them for what they are. They are part of an industry that know how to extract money from people to help others to keep indulging in their own pattern of movements that led to their not being able to cope with life in the first place.

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