Charities exposed for Cold-calling: What is True Charity?

How charitable is cold calling?

Eunice Minford
Eunice Minford

You may say, “what a ridiculous question, it’s obvious there is no charity in cold-calling,” yet we have recently seen how a number of large charities in the UK think it is appropriate to ‘cold-call’ people to raise money for their charities, including Oxfam, Save the Children and Cancer Research amongst others.

They employ companies to do the dirty work – and dirty work it is indeed. The undercover videos (1) (2) accompanying the recent media article – “VICTORY! After Mail exposé reveals shame of charity cold call sharks, PM pledges tough new laws to tackle ‘boiler room’ tactics targetting the elderly and vulnerable” – published by the Daily Mail UK (3), show the tactics that are used to get people to part with their cash. No one is spared from being given this opportunity to donate including elderly pensioners and those with dementia.

How twisted and distorted is the thinking that converts the imposing technique of cold-calling elderly people with dementia, using tactics to coerce them to donate money to the charity, and calls it “giving them the opportunity to donate”?

How far removed have people become from what are ethically and morally acceptable practices? To me, cold-calling people and effectively coercing and forcing them to donate is the absolute antithesis of charity. Whilst they may argue that no force is used, I would have to disagree. It takes a force devoid of true love and care to cold-call and force, harass, coerce, persuade and talk around people to donate to a charity.

The word charity comes from the Latin caritas, translated variably as meaning eternal love, unconditional love, God’s love, love of all mankind, generous love, Christian love.

The latter of course refers to the love that is the Christ that lives within every human being – not just those who profess to be Christian or who align to the Christian religion: the Christ being the energy of the soul (of love) in embodiment, something that every human being has the potential to live.

What is consistent is that it is a love that is freely given, with no attachments, expectations, investments, needs or demands. And so it follows that true charity is acts done, money given, time and space offered, with no investment of self of any kind – where there is absolutely nothing in it for us, but we do what we do and give what we give with, from and for love.

It sounds simple – but perhaps is not so easy to live given our human predilection for “what’s in it for me, me, me, me?” to take hold. There are the obvious and not so obvious investments, attachments, and other emotional hooks than can catch us out, for example:

  • Do we feel better about ourselves for having given to a charity?
  • Have we given just because everyone else is giving?
  • Have we given out of guilt – the haves vs the have nots? Guilty that others are less well off than ourselves?
  • Have we given because it is expected, but it’s not really something we want to do?
  • Have we given to not be shown up in some way, to be considered uncharitable, a miser – or thought to be hard of heart?
  • Do we give out of pity or sympathy for those deemed less well off?
  • Have we given and then resented the fact that we gave our hard-earned cash away? Or our time to a project, a charity, cause, a friend in need, when we really would have preferred to have been doing something else, something better, something for me and my family?

And so the list goes on… If any of the above resonate, then we know we have not given in true charity but have had some investment or need for self.

And so perhaps there are not too many people or charities out there who are truly giving of their time and money with ZERO investment of self. Certainly all of the above charities that were exposed in this media article for cold-calling and haranguing people for money using ‘boiler-room tactics’ are far, far removed from true charity.

Of course it’s always easy to point the finger at others when the real work is looking at ourselves and removing our own attachments and investments, which requires a radical self-honesty to clock when we are doing something for self, when the “what’s in it for me” rises up, and when it is purely and simply for the love of all.

I can recognise both within myself: times when I have done something but there was an undercurrent of resentment about it, and other times when I have freely given with zero need for anything in return. The two feel quite different in my body. The first is heavy and sticky, the second is open, expansive and free-flowing.

Serge BenhayonI have been privileged to learn about and see first hand true charity at work through the living example of Serge Benhayon.

For over 7 years I have witnessed and experienced him give of his time and services freely to hundreds and hundreds of people, including myself, over and above his paid work. But it has not just been the giving, but the quality that comes with that giving; his patience is unending, every individual is totally held, listened to and met with love no matter how big or small the issue is, there is no rushing to get away, no flicker of resentment or frustration, for there is only true caritas, true caring, true charity. The list of the ways that he has given of his time and services freely to support many across the world would fill a book.

Many have been inspired by his example and subsequently the students of Universal Medicine have established the College of Universal Medicine Charity, which endeavours to live by and adhere to the principles of true charity – where there is no investment of self. I know for certain that cold-calling will never be part of this charity for there is absolutely nothing charitable about cold-calling and persuading people to part with their money. If it is not freely given with love, without force, coercion, persuasion, guilt, sympathy, resentment, need, attachment, expectation or investment, then it is not true charity.

The College of Universal Medicine Charity is a forum through which we can return to the community that which has been given to us. We all know how much our lives have benefitted from applying and living the principles of the Ageless Wisdom as presented and lived by Serge Benhayon through Universal Medicine: lives have been transformed, with people ultimately healing themselves of all kinds of physical, psychological, emotional and spiritual ills, literally being empowered to be who they truly are and share that with the world.

It is by its very nature not something that can be contained within or held for a few, but calls out to be freely given to all mankind that they too may know who they are and arise out of the quagmire, misery, struggles and suffering in which many find themselves embroiled – in the knowing that they are already healed, already whole, already love and thus there is no need for any pity, sympathy, attachment or investment of any kind.

True Charity is Love Blessing Love.

By Eunice Minford, MB ChB MA Dipl Clin Ed FRCS Ed


  1. Video 1: Undercover Footage Reveals GoGen Training Techniques
  2. Video 2: Undercover Footage In the Call Centre at GoGen
  3. “VICTORY! After Mail expose reveals shame of charity cold call sharks, PM pledges tough new laws to tackle ‘boiler room’ tactics targeting the elderly and vulnerable,” Daily Mail UK, 11th July 2015 [Accessed from on 25th August 2015]
Eunice Minford Eunice Minford works as Consultant General Surgeon in N. Ireland and is a student of Universal Medicine. You can learn more about Eunice Minford at her website where she blogs and writes about life, love, religion, science and health.

You can follow Eunice Minford on twitter @TheSoulfulDoc

Serge Benhayon Serge Benhayon is an author and presenter and the founder of Universal Medicine. You can learn more about Serge Benhayon at his personal website

Follow Serge Benhayon on Twitter @SergeBenhayon or on Google+ +SergeBenhayon

Further Reading:
A World First Volunteer Model
The College Of Universal Medicine
Serge Benhayon – A True Role Model

676 thoughts on “Charities exposed for Cold-calling: What is True Charity?

  1. I know in the past I have donated to charities out of guilt, I can feel now the harm of this energy and how it doesn’t really support true change in anyway.

  2. Yes and this includes the people on the streets who want to talk to you to get money for a charity. I feel often very uncomfortable with this as I don’t want to be rude but I also don’t feel to pay so what I do is try to have a conversation with them normally but this is almost impossible because they are so trained to be nice and get you to donate. It feels really horrible to feel people not being themselves to the extend that normal conversation is not possible and then we have to consider in what quality the money is coming into the charity? Everything matters and so does the energy in which we donate or are asked to donate.

  3. A huge Charity has been exposed here in the UK for using prostitutes in the countries that they were supposedly meant to be supporting to get back on their feet after some calamitous event. The head of the organisation at the time this was occurring said that the aid workers often worked in very difficult locations “where the rule of law isn’t going on”.
    Then to me surely this is where the aid workers work in a way that reflects absolute integrity in everything they do to reflect a different way to live, rather than joining in with the melt down of law and order. Taking advantage and thinking they can get away with such highly abusive behaviour toward the people and their country is not how anyone should behave; let alone a multi national organisation who asks for public donations to support their aid work.

  4. “using tactics to coerce them to donate money” whenever there is a force to extract money this is not a donation. When we freely offer our support to others for the benefit and well being of all we are part of that ‘all’.

  5. I know elderly people who are nervous answering the phone in case it is someone trying to persuade them into something they would not donate to or buy without the cold call. This is awful for elderly people who may lack social connection. It means they avoid or fear using the phone, which should be there to keep them connected to people.

  6. Serge Benhayon brings a true meaning to the word Charity. He absolutely provides his time and care and service and is so loving when he does. It is a gift to humanity to have him as a reflection of truth and love.

  7. It’s crucial that we take responsibility for the reason WHY we are giving to charity or donating an item/our time to others… Are we using it as a ‘fix’ to get relief, or feel obliged to out of sympathy? What effect might that then have on people at the receiving end? How might this look different if we were to let go of our own need or expectations in the exchange of services, advice, guidance or support?

  8. The game of charities is that when they relate to you, you have to show them that you care and you are not a careless person. The burden of proof is upon you. If you donate, you can have the tag You care/I care. The things to consider are though: first, there is no need to demonstrate charities that you care; second, the you care/I care tag you get through a donation, may not even be true; third, there is not even need to play ball with the image of goodness NGO adhere to. We have to see them for what they are. They are part of an industry that know how to extract money from people to help others to keep indulging in their own pattern of movements that led to their not being able to cope with life in the first place.

  9. Profound, full of beauty and loving as that is indeed all that charity is about. There is not an ounce of giving your power away in any shape or form. As if there is something you truly want to support with it will come in the truth that is equally healing for you as for others. Giving it from sympathy is simply poison.

  10. ‘it has not just been the giving, but the quality that comes with that giving;’ When we give in the energy of true honouring it is not ‘charity’ at all.

  11. Charities, like any other organisations are only as good as the people running them. Often the people on the ground, rather than those at head office are the ones who know what is needed so communication between these people and the top echelons, in fact communication everywhere is crucial to a flow and a realisation of true charity,

  12. I recently saw some figures on the salaries of the CEOs of some of the big charities. I can’t vouch that the figures were real, but if they were anything close to being real, then it begs the questions, what are we donating to?

  13. The more charity we have, surely the more dysfunctional our societies have become, because if we need more charity it only exposes either that our systems of governance and distribution of wealth are deeply inequitable and not working for everyone, or that there is greed in the charity organisations. Either way this is an expose of charity not acting charitably and actually causing more harm than good. If charity is not working towards lasting change that is not at anyone’s expense then what is it serving.

  14. Working in the charity sector I have no doubt that volunteers come to help out for many reasons and I know that it has a lot to do with what they can get out of it. I remember people standing in a garden on numerous occasions for a photo after doing a project, the person who lived there ignored in the corner. This is one example of many where the motivation of ‘dong good’ was about what is in it for me, rather than service for all. We do not need to be seen or recognised to offer service for all, and it can come from a way of being in daily life rather than one off exertions.

  15. I agree Elizabeth we need more transparency in every organisation, in absolutely everything, only then will corruption have no place to hide.

  16. This is such a great eye opener on what is occurring with charities. Every organisation, whether it is a charity or not needs to be transparent because it is only through transparency that corrupt cannot live..

  17. Great expose of charities, where is the love, decency and respect with some of these tactics described, ‘ It takes a force devoid of true love and care to cold-call and force, harass, coerce, persuade and talk around people to donate to a charity.’ This is not true charity.

  18. I didn’t know the original meaning of the word charity. It is a far cry from how many charities currently work and those who use these underhand tactics need to look seriously at their behaviour and how far away they have strayed from ‘eternal love, unconditional love, God’s love, love of all mankind, generous love, Christian love.’

  19. Charity flies under many of our radars because we have been brought up to believe they only do good and therefore it is our duty to support them. Yet when you un-peel a few layers you can see very clearly where the direction of the charity lies and how much the charity is truly for support and where there is self gain involved.

  20. There is a lot here that gives rise to further and very relevant discussion, thank you Eunice. What must be the basis or foundation of such charities that not only cold call but actively “manipulate” others to give. I have been phoned and door knocked by people that use a script and emotions to pull strings, to incite reactions and thus coerce others to give money they may not feel to truly give. If I explain why I don’t choose to give this is often met with anger and judgement. There is a definite sense of someone being “good” because they work for a charity, and the person who doesn’t give money being “bad”. Pressuring anyone to give when they don’t want to feels awful, and what sense of recognition or false power do the charity workers have when they meet their targets (no matter who they have manipulated)?

  21. True charity: there sure is not much of it in the world. The College of Universal Medicine is a great example of true charity in action and it is setting the standard as to what true charity is all about. All of its members are volunteers who have benefited greatly from the teachings of Serge Benhayon and Universal Medicine and who therefore want to give back to the rest of the world what they have learned. The motivation is simply to share what has been beneficial to them therefore what is delivered is never imposing but simply a sharing from one person to another. The person on the receiving end then has a choice to make what they want out of what has been given.

  22. If I feel a resistance within me to a call for charity then I know it is coming with a force and expectation, combined within a judgement if I don’t give. It’s simple really, our body will always show us the truth of any situation if we listen.

  23. “And so it follows that true charity is acts done, money given, time and space offered, with no investment of self of any kind. ” So true Eunice. True charity is an act of selflessness with no reward required. Yet how many people who do ‘good works’ with the best of intentions, but secretly want recognition.

  24. Gosh I never knew that charities could be so dodgy but I guess it makes sense. I have seen the pressure that some of the staff are put under in those call rooms to get vulnerable people to sign up and pay up no matter how much that impacts their personal financial status or how little comprehension they have of what they are being asked to do. Ethically it stinks and those charities will have to face the consequences of how they have impacted people eventually- nothing is ever forgotten.

  25. Serge Benhayon truly understands and lives true charity. I too have witnessed this in Serge over and over again. He does not see anyone as lesser so is able to freely give of himself to bring greater awareness to someone he sees as an equal brother.

    1. One of the differences I see in true charity is that a person is supported to be more empowered in their own life, and it’s the quality of energy that is changing bringing a true and lasting change. This change comes from within the person. Essentially we need to bring everything back to the quality of energy, is a service to humanity truly loving or not? Love will always ask us to be responsible for ourselves and to be more of who we truly are. We can still receive true support during that process but essentially it’s up to us.

      1. That is a great point to pick up Melinda. It is about empowering the individual to be the change in their own lives. Giving without empowering is pity and insults the person on the receiving end.

  26. Its interesting to examine the reasons behind why we give to charity. Thanks for raising those important questions Eunice. I now know what the word charity means, which is far from how we act, including the charities. Some of the cold calling tactics are in my opinion a form of coercion that verge on bullying.

  27. Eunice, you tackle an emotive topic and one that will be difficult for some to hear. Yet should we redefine what charity means, because as I see it a lot of charity is putting a band aid over a problem, but not changing anything in the long term, and that is not even to mention the distribution of funds and how much gets siphoned off. True charity is where we change cultures, behaviours, ask difficult questions, empower change in people, remove behaviours that cause us ill. In that respect you are correct to highlight the standout work of Serge Benhayon, and also to call into question the intention of much we accept as being charitable.

  28. The care of people is not something that can be switched on for one group, and switched off for the rest. Cold calling and coercion in the name of charity is abominable.

  29. This is a great expose of the illusion and total lie of most charities nowadays, true charity is when we live with an open heart for the good of all, there is no self-gain involved only the purpose to serve humanity to evolve.

  30. I first read this blog a while ago and have pondered on it a lot since. There is a subtle energy of bullying that comes with charities. I’ve also noticed this in requests from many people from all walks of life. The same emotional hooks and pulls with guilt and obligation can lie behind a simple request from someone. A request that comes as a clear request, with no attachment, obligation or anything emotional and where the person asked is non-imposed upon to make a true choice is lovely – both for the requestor and requestee.

  31. Thank God for Serge Benhayon and his unending reflection of love and true charity. I am sure I speak for many when I say that if it was not for him the awareness and understanding of what Love, religion, God and Charity really are that i now have today would not be experienced or lived.

  32. It’s powerful and very important to consider our relationship with charity and what true charity is. I for one don’t like to be imposed upon to give to a so called good cause, but I do like to give my time to support others. There is a huge difference to be realised and hopefully one day we will no longer accept charity in its current flawed state.

  33. This really exposes how much we are actually aware of our choice even when we play ignorant. When we are presented with the immediacy of the world’s problems, it is hard not to feel there must be something we can do about them. We do know Brotherhood, we do know that we are not living that. And the way we use charity seems like we are trying to compensate that, but not quite choosing to embrace true brotherhood which would then call for our everyday responsibility.

  34. Much is revealed when we look at our motivation and intention to ‘do good’ such as donating money to one cause or another. What it can allow is a buffer to not feel how we live in separation from others and cut off from what is really happening.

  35. What is happening to charities for them to have to cold-call for money. If charities are not attracting money by people’s free will, maybe it is time for those charities to seriously look at themselves and decide if they are truly supporting the needs of society or if they have lost their way.

  36. It is true that what Serge Benhayon brings to humanity redefines for us the essence of so many words… In this case charity, but also love, religion, true compassion… Even things like work ethic… The list literally goes on and on.

  37. What you are calling out here Eunice is so true, how far have we become removed from even human decency, calling the elderly knowing that they may have dementia is just wrong. There is a lot we need take responsibility for in this world.

  38. A deeply exposing article that requires self-honesty, contemplation and reflection as we have got it terribly wrong and allowed for wolves in sheeps clothing so to speak to control the industry….but true charity starts with us and when there is none of the self obtaining qualities at play… the love that can be offered can be truly healing

  39. Thank you Eunice for delineating so clearly the falseness of the generally accepted form of charity and what true charity is. “True Charity is Love Blessing Love”.

  40. “…. true charity is acts done, money given, time and space offered, with no investment of self of any kind – where there is absolutely nothing in it for us, but we do what we do and give what we give with, from and for love.” Most charities I have come across are self-serving for the people involved, to assuage guilt and ‘do good’ – neither of which are true charity. It would also appear that very little of the money collected actually goes to the intended, but to the CEO, workers and bureaucracy of the organisation.

  41. The irony is that the actual cold callers and the business that governs them has to be paid. So the money collected for the charity would have to first pay those overheads, then the actual charity and any overheads there need to be subsidized. And then finally what remains goes to the actual people it is supposed to be helping. It makes me wonder how much actually gets through to those on the last of the list?

    1. Well picked up, not that much when you look at the overheads but equally, those with very low overheads but ones which are very busy find there can be a lack of appreciation for the staff on the front line and the staff in the office so resentment can build there too. Often overworked, under appreciated, underpaid. I have never found any of that with Serge Benhayon, and the College of Universal Medicine Charity is one that should be documented and used as a model for other charities!

  42. ‘Boiler room’ tactics are just about as far removed from true charity as it can get but this equation has, as you point out, two sides – one that willingly gets coerced by sentiments of guilt or embarrassment and one that pushes and cajoles and tries to rope the money in. In general, we are very far removed from any true charity and it has become a kind of bartering system: you relieve me off my money so I can feel better about myself and you do with the money as you see fit. No true discernment in sight.

  43. Charity itself is not evil. There is such a thing as true charity. But for charity to be true, it cannot be self serving in any way, nor imposing, nor be done out of sympathy or a sense of saving, for to do so feeds the arrogant belief that the people being assisted ultimately are not empowered to help themselves. In other words, true charity is always done in recognition of the fact those who are being assisted are equally capable of making change in their life, and have the power to do so, but in that moment are not living in such a way where such awareness is difficult without support from another.

  44. ‘True Charity is Love Blessing Love.’ A beautiful definition of true charity which is embodied by Serge Benhayon every day. Selfless giving is so rare and I feel privileged to have witnessed and received it.

  45. This blog exposes how because the foundations of so many charities are not true they can become corrupted into thinking that cold calling is acceptable. Watching the tactics that trainees are indoctrinated to employ illustrates how it has all become a manipulative game where the ends supposedly justify the means. What I had not considered before was that the energy that the money is given in then negatively impacts the people who are supposedly ‘helped’ by it.

  46. Great blog Eunice about what charity is and what true charity really is. It is staggering quite how much people use charity for feel good and to profit from and how little of the money actually gets to the people they are so called helping out.

  47. Thank you Eunice for this blog. I read it some time ago and since then I have been able to see and feel more clearly the energy of guilt and sympathy that comes with most charities. Guilt and sympathy are great hooks which can get us and take us away from our truth. I now have no problem is saying no to such things.

  48. I just watched those videos and it is so interesting they come with a line that ‘it is ok because of the people who they are collecting money for have it so much harder than we have’. Yet what is not considered is that everything comes with an energy and that it is not just money that they are getting. They leave many people frustrated or feeling guilty which all adds to the tension in society that is adding to the disharmony that causes the problems in the world in the first place. True change does not start with money but with the way of living that is loving and takes care for all.

  49. The College of Universal Medicine Charity has truly supported many, many people to extricate themselves of their personal quagmire and then to go on and support others. That is true charity.

  50. ” it follows that true charity is acts done, money given, time and space offered, with no investment of self of any kind” it comes first from the honoring and connection to self and humanity and from the knowing that the more we love and appreciate ourselves the more we can love out with no conditions at all.

  51. My experience of giving to charities was always ridden with the guilt of being the one person who didn’t and how this would look like in front of my peers. As I got older I used a number of strategies to avoid charities, as there was so much cold calling that in many cases felt like harassment. This blog is a powerful testament of true charity and the work of Serge Benhayon and Universal Medicine. A true model for others.

  52. The practice of cold-calling by institutional charities has resulted in the misinterpretation of the very word ‘charity’. However, true charity is still very much alive in its true essence as I too “have been privileged to learn about and see first hand true charity at work through the living example of Serge Benhayon.”

  53. ‘It takes a force devoid of true love and care to cold-call and force, harass, coerce, persuade and talk around people to donate to a charity.’ – Well said Eunice – for indeed cold calling has no ounce of love in it. Charity, like everything, should be a choice – free will for people to donate to or not – for this to be forced on people is absurd and we have to ask why a charity would pay for people to collect money. Pretty crazy.

  54. In the country I live, there is not much of cold calling but there is a lot of people working for charities working on the street. They place themselves in a park or a street in such a way that there is no way to go by without bumping into them. They approach you with the energy of rightousness and the game starts. You have to prove that you are also on the ‘right’ side of the river either by contributing or by convincing them that you are already charitable. If you say no thanks they do not respect that and leave you alone easily. The whole thing is very imposing.

  55. How many of us can say that we have offered love, lived love, with no expectations “What is consistent is that it is a love that is freely given, with no attachments,” How many of us want a return on our investment when it comes to relationships…I have worked in the charity and volunteer sector and I know from experience that it is rare to meet someone living from a place of self-love, and so love, without wanting something in exchange. It could be recognition, bolster up false self worth, to look good, I know I am still unpicking how I want to be recognised, and I am reflecting more on purpose and not self acknowledgement.

  56. We live in a world that we know is not it and in which there are organisations created to do something about this fact but which also take advantage of our guilt to contribute to create a world that is not it. Through charities we try to buy relief from the fact that we dump into the world what does not belong in it. If we change our way of living the charity business will go.

  57. Thanks Eunice, for exposing the cover ups and corruption that goes on behind most charities. A true charity can be felt as one that is there for the service of all, and also a shonky charity can be felt that whoever is on the payroll or those who seek to benefit in any way from a false charity.

  58. You really hit the nail on the head for me Eunice when you say that it is not just about the giving but the Quality that comes with it. Our intentions behind the giving make a big difference and it pays to be deeply honest with ourselves about what we are really feeling when we are being charitable or asking it of another…

  59. I have never bought anything from cold calling, and find it an intrusion into my personal space. These days I even get the odd text on my mobile phone selling this or that, and again it crosses over the privacy line for me. When charities start cold calling, there is clearly an intrusion that is nothing to do with true support.

  60. Great expose of the tactics used by so many called ” charities” with the only thing in common being the gain for self. Thank you to Serge Benhayon who lives his life in constant service to what is truly needed, I now understand what true charity is as being something that is lived with the fullness of our heart for the benefit of all.

  61. The College of Universal Medicine offers true support to a community desperately in need of it. Their courses are without doubt life changing.

  62. The cold calling targeting the elderly is without doubt hideous… the other section of humanity who does exactly this are the criminals out to scam the elderly with scams that rip them off. Someone will have to explain to me the difference as I can’t see it.

    But the more important aspect of this blog is highlighting the way Serge treats everyone the same. No matter how small or trivial the problem his approach is identical, the space I can feel around it.. identical. He simply brings ALL of himself at all times – and as simple as that sounds.. it feels extraordinary.

  63. There is a lot of recognition in giving and working for charities, and many people unfortunately do it from just that – recognition. Yet true charity is giving with no need attached and it is definitely not about giving to make ourselves feel better.

  64. It is interesting. Lately, I have come across many charities’ fundraisers working in the street. Their game is always trying to make you feel guilty if you do not donate. They rely upon different tactics and count on an image: you are a good/sensitive/caring person if you donate. So, donating is about proving yourself.

  65. With the Cold calling I was staggered to learn quite how much the people on the end of the phone, in the street or at your door actually make from each person who signs up and then how little the charity actually gets. I know when I questioned this I was told but at least they get something and that’s better than nothing but really it goes to show quite how mislead we have been where there is a whole industry built on raising money for charities.

  66. It is an interesting question Eunice about why people give to charity and whether or not their motivation is one of integrity, or it is of pity, guilt or to feel better about themselves.

    1. Suse, I know what you mean, In my experience there is a big feel good factor. Usually there is always something a person gets in return. Even with some of the billionaires giving 99% of their wealth away they do this publicly as if then somehow they will be liked or seen as a martyr whereas true charity does not seek any recognition or any direct return. True charity benefits others and seeing another embrace themselves more is the best gift anyone can give.

  67. ‘True Charity is Love Blessing Love’. Beautifully said Eunice and charities that uphold this foundation of true intention and care I feel play a necessary and important role in our present and future society to support such things as the health care system (eg palliative care, home or social support for the elderly or those with a disability) and community initiatives that support people in need and also connects and builds relationships in the general public also.

  68. Charities now see themselves as big businesses and the recipients as customers, it seems their aim is to boost their income by whatever means possible, which is irresponsible because of the impact that this has on other innocent people, especially the elderly who don’t have extra money to give away to charity. Charities have a duty of care not only to those they help, but also to those that donate to them too.

  69. I’ve always had an element of guilt when I say ‘no thank you’ to charity cold callers, like I’m doing a disservice to the world… but perhaps it’s the other way around in that they are doing the disservice to what it means to be a charity.

  70. It seems charity is another word that has lost it’s true meaning and been used as a facade for self gain and business. Thank you for exploring this Eunice and resurrecting the true meaning of Charity in explaining the College of Universal Medicine’s intent to actually serve humanity without gain.

  71. Loved seeing an article exposing charities and their request for funding. More and more the home door bell rings with people asking for money. More and more people are located outside entrances of stores asking for money. The emotional tactics being used are very manipulative, hooking people in and leaving them feeling awful. Not much of the money is actually being used for charity with most being used on wages and supporting systems.

  72. The principles of the College of Universal Medicine interests me greatly as we can surely surmise that the charity we have traditionally associated with that word are not really providing the answers to our ills. This we know by the fact that more charity seems to be needed than ever before. And yet if we don’t change our own ways of living and have the support to do so in most practical terms then we will just keep going on this merry go round of disease, abuse and corruption with political systems that make charity necessary, yet existing in a way that does not encompass the whole of the issue, which is our willingness to change from me to us and consider everyone in our every move.

  73. This is such an important blog Eunice and I’d like to see it published in many newspapers including the financial times. It exposes the rot that exists behind the procurement of many charity funding – from the cold calling to the fundraising galas. What level is the what’s in it for me syndrome playing out? I know that I have done both and had similar feelings in body when I have done it and I have also bore witness and can vouch for what you share of Universal Medicine and Serge Benhayon. He is re-defining true charity.

  74. Eunice this is a great blog, I see many people give to charity when a loved one dies, as a way to help alleviate their grief and an attempt to make things better out of some form of guilt or sympathy, which means the money always has an attachment to grief, sympathy or guilt.

  75. It is interesting when researching to know how much people get paid when working at a charity. Some get a year long maternity leave that is paid by the generous donations and others are paid at least $25 an hour to go and collect your donations. When I see it like that, I don’t see it as a charity, I see it as a business that is not about people, but about profit and money.

  76. I still feel that I get certain looks and feel judged when I chose not to contribute to whatever charity it is that is fund raising. There seems to be a lot of push and drive to get you to donate and then guilt thrown at you if you don’t which from reading your definition of charity, is far from the truth of it all.

  77. When we are aware, when we know who and what is behind a charity, it is only then that we can make informed choices. I once felt sorry for others and reacted and wanted to help and probably I wanted the recognition too and I did a lot of fund raising for a particular charity when I lived in New Zealand and I was sad to read that it too did the whole cold calling thing. As a sales person myself, I know the techniques that people learn and can only imagine how damaging they could be if used in the wrong way with those that are vulnerable to being miss led.

  78. True charity is not something that I knew much about or even considered in the past, but it sure is beautiful to know what it is and know the difference.

  79. This is a perfect description of true charity “there is absolutely nothing charitable about cold-calling and persuading people to part with their money. If it is not freely given with love, without force, coercion, persuasion, guilt, sympathy, resentment, need, attachment, expectation or investment, then it is not true charity.”

  80. I love your example Eunice “I can recognise both within myself: times when I have done something but there was an undercurrent of resentment about it, and other times when I have freely given with zero need for anything in return. The two feel quite different in my body. The first is heavy and sticky, the second is open, expansive and free-flowing.” It makes so much sense!

  81. “It takes a force devoid of true love and care to cold-call and force, harass, coerce, persuade and talk around people to donate to a charity.” This is so true and so obvious when you really stop and think about it clearly.

  82. Charities are often driven by the need to continue to exist due to becoming an industry unto themselves. The actual purpose of charity, to serve, becomes lost when people are concerned with their salaries and job security.

  83. I see how many charities do make people feel guilty enough to give up their money- the african experience where for decades and decades the poor have been given billions, and for what outcome?
    it doesnt work, to allow give endlessly to people who do not know how to take such charity into their lives for true change, instead its well known that much of the funds for charity are squandered and end up in the hands of criminal sectors, to buy guns not food or infrastructure. No one gains from this long term, and the abject poverty and misery in these areas continues unabated.

  84. Charity and sympathy seem to go hand in hand, and often when we see charitable appeals they are accompanied by some melancholy music. Surely charity in its current money raising form can’t be the answer though as we always seem to have the need for more, and in fact more charities than ever before. Yet no lessening of the suffering, sickness and turmoil. It feels like it would be better to get honest as a human race and actually address the issues that create so much of the charities in the first place. That would be a hugely intelligent step for mankind.

  85. Eunice it is so needed to get this piece out to the world and really start to lift up the carpet on charity, and how far we have pushed it to make it a money making game. You are right – it is currently based on an organisation having success when they get money, and a donator feeling success when they ‘do the right thing’ and give. But really – this comes with self, and not an ounce of love. As you share, a true example of charity has been Universal Medicine and Serge Benhayon, and the work he does purely in service to others and not laced with an ounce of wanting money. It is a very different way to to business that we can all learn from.

  86. Rarely is the true intent behind charity examined or even considered. We look at the act but not the quality, yet it is the quality that ultimately determines the end result. After all how can true change be offered to another through charity if it is not coming with love

  87. If we give to another to appease ourselves, to gain relief from our own way of living, we can never be in true charity. True charity knows how to be with and support another.

  88. What a great and poignant article exposing the source of most of our charitable acts. I know that in the past when I have ‘given’ to charity I would do so in order to be a ‘good’ person, helping others. No trace of true charity in that!

  89. Well said Eunice, there is such a difference between charity and true charity. One is truly for humanity whereas the other perpetrates individuals needs for acceptance and recognition for being seen to be doing good. Good keeps the world the same whereas truth moves mountains.

  90. I love your definition of charity here – the integrity of purpose, intent and modus operandi are so clear: ‘true charity is acts done, money given, time and space offered, with no investment of self of any kind – where there is absolutely nothing in it for us, but we do what we do and give what we give with, from and for love.’ How world-changing could it be if this was constituted within all charities’ articles of association and trust deeds.

  91. This is a very loving expose of what it means to truly give as a way of serving all, instead of what we usually consider giving. All too often it is much easier to give things, be it money or gifts, instead of giving ourselves in full. Being truly present with someone, and truly open to them is some of the greatest care that we can give.

  92. Thank you, Eunice for this definition of Christ – ” the Christ being the energy of the soul (of love) in embodiment, something that every human being has the potential to live.” It is fantastic to read an article that does not use the word Christ as something that separates us but understands it to be an energy that we all have, irrespective of who we are and what religion we align to.

  93. It is interesting this notion of exposing self and how much of us operate out of it – the need to be recognised, appreciated, understood, met, seen, loved and then your list regarding some of the reasons why people give to charities…to feel better, alleviate guilt etc… it is quite insidious how much we operate for self-gain in this world. It can be easy to blame the ‘banks/big corporations’ etc… for being about themselves, but the macro is usually a pretty good reflection for the micro. This article is a great introduction to get us thinking about how much self is involved in what we currently do, starting with charity. And I completely agree, if you want a true living example of someone living with very little to pretty much no self, look no further than Serge Benhayon. It is possible.

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